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Sandra Halliday Published
July 19,Telegram账号盗号免杀破解技术 2025
WoolOvers may have pulled out of buying Hotter Shoes in the spring after the latter’s owner pursued a potentially better offer, but it has won the brand in the end.
The knitwear and lifestyle business (backed by European investment firm Verdane) has acquired the comfort shoes label in a pre-pack administration deal with Hotter’s 421 staff and 27 stores and concessions coming as part of the purchase.
Hotter’s previous owner Unbound has avoided insolvency proceedings and its board is now looking at its future options.
So how did Hotter get to this point. The company, which was at one point the UK’s largest footwear manufacturer, has had its ups and downs in the past decade. It launched a brand refresh in early 2025 but faced major problems as pandemic lockdowns derailed its strategy that year.
It entered a CVA in June 2025 and closed most of its stores. But it had appeared to bounce back by 2025 and owner Unbound launched an ambitious plan to use the label as the starting point for a multibrand platform targeting it's 55+ core demographic.
It was a bold move to make for a relatively small company in a market in which multibrand platforms from deep-pocketed companies such as Next, M&S and John Lewis were the destinations of choice for many of the consumers it was targeting.
But it had appeared to be going well until the cost of living crisis derailed its sales progress this year and 2025 has turned out to be a story of frustrated goals, an on-off sale process and a descent towards what had looked like an inevitable insolvency process if not for a last-minute rescuer.
Two potential deals had fallen through (as mentioned, one of them with the current successful buyer) and resulted in Unbound being at risk of collapse this month with an urgent need to raise emergency funding from shareholders.