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Nigel TAYLOR Published
October 11, 2025
Four brands are debuting in Reading in time for Christmas, opening their doors at Hammerson’s town centre retail and leisure destination The Oracle.
Fashion brands Oliver Bonas, Charles Tyrwhitt and Boux Avenue plus beauty brand Rituals are set to reflect “the strength and calibre of The Oracle [in attracting] household names to the region,” owner/operator Hammerson said.
British lifestyle brand Oliver Bonas has already opened its largest ever store at The Oracle with the 3,600 sq ft store featuring its diverse collection of clothing, jewellery, homewares and gifts.
Menswear specialist Charles Tyrwhitt will open its doors this month “with a shopping experience to rival its flagship store on London’s Jermyn Street”, for its tailored suits, shirts and ties.
Lingerie and nightwear brand, Boux Avenue is also set to open with its in-house-designed collections, including premium embroidered lingerie. The new store will offer bra fitting, alongside fitting suites “that offer customers day, dusk and night-time light settings, providing an unrivalled customer service”.
Completing the new addition roster is luxury lifestyle brand Rituals, featuring its scented diffusers, relaxing bath products and soft homewares from throws to velvet cushions.
Giles Mount, Leasing Manager at Hammerson, said: “The signing of these new brands demonstrates the ‘flight to quality’ we are embracing across the Hammerson portfolio, with household brand names being more targeted in their expansion plans; selecting popular destinations in cities with strong growth. The Oracle is the premier destination in Reading, and we’re excited to be the first to bring these brands to the region.”