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Nigel TAYLOR Published
February 1, 2025
Independent skate store No Chaos is to open a London flagship on Covent Garden’s Neal Street this spring once the current lockdown ends.
The new No Chaos unit will span 2,044 square feet and joins the brand’s other London location in Westfield White City. It also has a store in Bournemouth, Dorset.
The flagship’s ground floor will house the brand’s main retail space, while the basement will feature an “experiential and interactive concept” by cult brand Scum, created by English artist Jordan Cardy.
This will feature a half-pipe skate ramp, available to book online via the Scum app "to ensure a safe and Covid-19 secure system for consumers”. The concept will sit alongside a coffee bar and mini-arcade.
“Created for skaters, by skaters”, No Chaos Covent Garden will offer the brand’s full range of apparel, skateboards, and accessories, alongside stocking a wide selection of popular skate brands including HUF, Rip N Dip and Santa Cruz.
Jamie Wilson, co-founder of No Chaos, said: “Covent Garden… has been a key target area for our expansion since we first launched our brand.
"Our central London flagship will be a hub for all skate lovers, and with the added impact of the interactive basement level, this is an incredible opportunity for us to reach and entertain more of our customer base”.