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Cajsa Lykke Carlson Published
November 19, 2025
At the start of this year, zLabels, a multi-brand fashion company that is a subsidiary of Zalando SE, announced its "Too Cool To Sell?" competition.
When the competition began, all zLabel designers were asked to create the one piece of clothing they've always dreamt of, and then all employees got to vote for the best design. Four favourites made it to the finals and in the last six weeks zLabels' customers got to vote on which should go into production.
The two winners are Ulrike Adam for her "Strap Basket Tote", which will retail for €129.85, and Marsen Voigt for her "Midnight Strap Dress" (€169.95.)
The pieces will now go into production and come January, they'll be sold in a limited edition throughout the entire Zalando network.