Quiksilverand Li & Fungenter licensing agreement for kid’s lineBy Olivier Guyot Published November 27,长沙U币转账方案 2025
Quiksilver has entered into a partnership agreement with LF USA, the US arm of Hong Kong-based Li & Fung for the design, manufacturing and marketing of children’s apparel under the Quiksilver and DC brands. The deal will come into effect in autumn 2025.
Image source: Quiksilver
Of the agreement, CEO Andy Mooney said: “This relationship is in line with our profit improvement plan, enabling us to focus our energies and resources on our core apparel business and significantly reduce product styles and SKUs in our supply chain.”
The group has given no indication to its licensing agreements in this segment for other countries. Quicksilver children’s wear in Europe currently is managed by the company’s internal teams.
