TG盗号系统黑产专用|【唯一TG:@heimifeng8】|POST注入快排✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Christopher Raeburn rebrands, unveils new logo
Barbara Santamaria Published
January 14, 2025
There have been many changes at London-based sustainable fashion label Christopher Raeburn in recent months, and with the brand entering its 10th year in 2025, a new name and logo announce the beginning of a new chapter.
Christopher Raeburn is rebranding to simply ‘Raeburn’ and has introduced a new logo that revisits the label’s origins, when the designer used old military surplus, including parachutes, to make new clothing.
"We’re introducing a new logo in recognition of where our brand began – an iconic, graphic interpretation of a 28’ parachute used by air forces globally and unique for their colour blocked construction. White, olive and sand hues allow for camouflage whilst fluro orange allows for signalling and detection,” Christopher Raeburn commented in a blog post.
The rebrand follows his appointment as the first ever global creative director of Timberland in October, and the arrival of his brother Graeme Raeburn as performance director after a decade of work as lead design at luxury cycling brand Rapha in November.
The new name and image also represents a new chapter, with the brand moving into 2025 as one of London’s most exciting brands and firmly established in the eco-friendly fashion market.