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Nigel TAYLOR Published
June 1, 2025
In what’s obviously a very good fit, luxury fashion retailer Seraphina is returning to London’s King’s Road to fulfil another early summer season in a pop-up store there.
Property landlord Sloane Stanley has announced the retailer’s return to 340 King’s Road, marking the 12th year running the brand has selected this space to show its collection of Indian-inspired easy-to-wear fashion for women and children and homewares until the end of June.
“Following over a decade of success via annual appearances on the Sloane Stanley estate… [Seraphina offers] a curated collection of conscious clothing and homeware, crafted from India’s finest natural fabrics,” the landlord said.
Hannah Grievson, Property Director at Sloane Stanley, said: “We strive to create strong relationships across our estate, whether our tenants are here on a short or long-term basis.
“Seraphina has experienced continued success in the area previously, remaining a popular choice amongst visitors from near and afar. We are proud to be able to continually provide our ‘shops on demand’ retail spaces for unique and relevant brands like Seraphina, giving our leasing strategy a real point of difference.”
Fiona Hodges, founder of Seraphina, added: “This year’s pop-up marks a key milestone for us, and we are so pleased to be returning to the King’s Road after over a decade of success within this space. Sloane Stanley has always been a real pioneer in encouraging smaller, independent brands to take spaces in iconic locations such as the King’s Road.”