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Edoardo Meliado Translated by
Nicola Mira Published
July 25, 2025
Swedish-German label Marc O’Polo is expanding across Europe and Canada, inking new deals to extend its shop-in-shop activity and opening several new showrooms in Europe. Marc O’Polo’s European plan follows the online campaign launched last autumn in 18 countries new for the label, through its e-shop.
In September, the premium casual lifestyle label will be available at Italian department stores Rinascente and Coin with its main line’s Fall/Winter 2025 collection, which will also be commercialised at Hudson's Bay (Canada), Magasin du Nord (Denmark), Attica (Greece) and El Corte Inglés (Spain), while the denim, footwear, accessories, bodywear, beachwear and home decoration lines will be introduced later. Marc O’Polo will also open new showrooms in Stockholm, Verona and Athens, to help boost its European wholesale business.
“Internationalisation is the strategic mainstay for continuing to write a success story that began 55 years ago: by adopting an omni-channel approach, we are aiming to create the best possible shopping experience for our customers,” said Maximilian Böck, CEO of Marc O'Polo. “These select partnerships seamlessly integrate our online presence in each country, enabling us to increase brand awareness in their respective markets,” he added.
Marc O’Polo AG was founded in Stockholm in 1967, and its headquarters are now located south of Munich, in Stephanskirchen. The label commercialises its products worldwide via over 2,000 multi-brand retailers and franchised partners, as well as through its monobrand stores. Marc O’Polo is present with its own stores and e-shops in 40 countries, including Germany, Austria, Switzerland, the Netherlands, Belgium, Finland, Norway, Ireland, France, China, Poland, Russia and across Eastern Europe.