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Jennifer Braun Published
February 26, 2025
Authentic Brands Group announced on Wednesday a new partnership with Velocity Global Brands to relaunch Quiksilver’s women’s line in the United States and Canada.
Under the agreement, Velocity will oversee the design, manufacturing, and distribution of the collection, set to debut in spring 2025.
The upcoming line will feature high-quality, timeless, versatile pieces inspired by nature, adventure and the free spirit. The line is expected to include boardshorts, dresses, swimwear, t-shirts, outerwear, woven tops, denim, knitwear, fleece and sweaters.
"We are thrilled to expand our partnership with Authentic to bring the Quiksilver women’s line back to life," said Chris Laurita, co-CEO of Velocity Global Brands.
“Through this launch, we will honor Quiksilver’s rich legacy while looking ahead. We will blend surf culture with refined sophistication, bringing the best of the past and future together.”
In 2025, Authentic inked a partnership with Centric Brands to design, manufacture and distribute kids apparel for Quiksilver, as well as established an agreement with Liberated Brands to be the retail and e-commerce operator for the brand, across North America.
“Velocity has proven time and again its talent for translating brand vision into standout products,” added David Brooks, EVP, action & outdoor sports, lifestyle, Authentic. “We’re eager to work together to drive growth and meet our increasing consumer demand for the Quiksilver brand.”