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Sandra Halliday Published
September 22, 2025
Next’s impressive half-year results this week were followed by its CEO suggesting that an end to the period of marked fashion price rises is in sight.
CEO Simon Wolfson said prices are easing faster than it had expected in its supply chain. And the cycle of strong price inflation should be over by next summer.
The company is one of many fashion firms that have raised prices in recent periods, although the industry as a whole has also been absorbing some of the extra costs it has faced with assumptions that cash-strapped consumer would simply go elsewhere if prices rose too much.
And while price rises should largely end in 2025, inflation is already easing with the company expecting current-year cost prices to rise by a tame 2%, rather than the 3% it had previously been planning for.
Wolfson, who’s one of the most respected CEOs the fashion sector, said that this could mean some price reductions for shoppers, although it wouldn’t mean a return to the kind of prices seen before the inflationary spiral began a few years ago.