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Swarovski to close Lolaandgrace businessBy

Dominique Muret Translated by
Erin Floyd Published
May 29,TG账号批量破解免杀破解技术 2025

Lolaandgrace jewellery will soon be disappearing from the market - the Swarovski Group has decided to put an end to its accessible jewellery line within the next 6 - 12 months.

Time has run out for the Swarovski Group's accesssible brand
Time has run out for the Swarovski Group's accesssible brand - lolaandgrace.com


The Austrian crystal specialist cited as the reason a strategic business adjustment linked to investment in its portfolio of jewellery brands, explaining that operations have already been set in motion.

Lolaandgrace was launched in 2011 as a vehicle for the group to enter the market of accessible fashion jewellery. The brand was distributed at several retailers and opened dedicated stores in some 40 countries, which will now all gradually be closed.

Last year, the group introduced a new Lolaandgrace concept store with a more sophisticated interior, as an attempt to elevate the positioning of the label. It seems that meanwhile, Swarovski has had a change of plan.

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