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Sandra Halliday Published
November 25, 2025
London outlet mall Icon Outlet at The O2, has announced the signing of three independent British retailers – TOG24, Raging Bull, and Luke 77.
They add to the line-up of over 60 premium retail brands at the destination that was developed by AEG and Crosstree Real Estate Partners.
TOG24’s lower level 1,707 sq ft store will open in early 2025, stocking the brand’s outerwear collections for men, women, and children. It will be in a good position close to anchor brands Adidas, New Balance, and Nike.
It's the label’s first dedicated London store and the mall operator said it will “further diversify Icon Outlet’s extensive retail offering”.
The 64-year-old Yorkshire-based brand currently has over 60 locations across the UK and Ireland.
Opening earlier — next week in fact — on the upper level is Luke 1977, the contemporary British retailer. It’s moving into a 1,722 sq ft store close to Dune and Kurt Geiger, again with an offer focused on menswear, womenswear, and kidswear collections, as well as “cutting edge design with an inclusive feel”.
The label was founded by Luke Roper and sees the latest opening as “a key milestone” in its national expansion.
Meanwhile, “design-led” sportswear brand Raging Bull also opens next week (on 1 December). The brand was founded by former England rugby captain Phil Vickery in 2003, following the team’s World Cup win, and has grown significantly from its rugby roots. It now offers a diverse range of sporting heritage apparel in the UK and Australia. The new 1,612 sq ft store will be set among the destination’s strong line-up of athleisure brands.
Other recent openings at the outlet mall include watch retailer Henry Richards and Superdry, with Reiss also set to open there in January.