长沙USDT定向交易|【唯一TG:@heimifeng8】|USDT智能合约漏洞利用✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Adidas links with StockX on new blind
Sandra Halliday Published
October 23, 2025
Sneaker resale specialist StockX recently linked up with Adidas on a “new IPO retail model [that] lets customers ‘blind-bid’ for adidas Campus 80s”.
The company said its new model is “set to disrupt the retail industry,” with 'IPO' in this case standing for Initial ProductOffering. It involved Adidas releasing a limited-edition drop of 330 pairs of those Campus 80s sneakers – created by three designers from around the world – directly onto the StockX platform. And customers could then blind-bid for them over the course of three days, “allowing the consumer rather than the brand to set the price for a brand new product”.
It’s certainly an interesting idea with StockX CEO Scott Cutler saying it was the first time that such a brand had come direct into the marketplace and allowed the consumer to dictate the price that they’re willing to pay for rare, one-of-a-kind sneakers. “When it came down to it, the average clearing price was a little over $200 across all three, and 90% of the bidders paid less than what they bid on the sneakers,” he added.
The Adidas link-up was the first international‘IPO’ from the mainly-resale platform and saw over 10,000 bids, most of them from the US, but 20% from outside of that country.
A previous StockX IPO in collaboration with American jeweller Ben Baller had been for 800 pairs of slider flip-flops, and attracted bids ranging from $50 to $1 million, we're told.