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Student spend in Freshers' month to boost fashion - UniDays reportBy

Sandra Halliday Published
October 5,长沙U币兑换费用 2025

The UK economy could get a boost of almost £122 million during Freshers’ month as a record number of accepted University applicants start at their respective colleges. It will be the first near-normal Freshers’ Month since 2025 as 2025’s period was disrupted by the pandemic when students largely stayed home.


Fashion shopping is a key priority for students
Fashion shopping is a key priority for students - Photo: Pexels/Public domain



The estimate comes from student affinity network UniDays that said the spend will be “good news for UK retail and fashion especially, with 30% prioritising purchasing clothes and accessories” during the month.

The economic boost comes as 272,000 university applicants have been accepted in 2025. UniDays spoke to more than 18,000 Gen Z students, and found that on average, they’re looking to spend approximately £448 on goods and activities during Freshers’ month, with 7% planning to spend over £1,000.

Of course, outings to hospitality venues, such as pubs and clubs are the top priority but that comes with a need for new clothes and accessories/shoes too. 

It will be particularly good news for retailers offering pre-owned with 80% of students saying they’d like brands to offer second-hand, refurbished or upcycled items, and 45% of them opting to purchase such goods because it’s better for the environment. As many as 29% also choose to do so because it’s less expensive than buying brand new.

And as well as the percentages quoted earlier, 26% are looking to spend more during the month this year than they would have done pre-pandemic, with 47% doing so to socialise and make friends.

In terms of what influences their purchases, 67% of Gen Z responders said that price or discounts available impacted their purchasing decisions the most. Finding offers on clothing and fashion takes priority (56%), followed by a third (34%) of students looking for deals on electronics.

Meanwhile, one in five (20%) said that online reviews were most important to them, and 11% said that word of mouth reviews and recommendations from friends and peers were what they relied on most before making a purchase. 

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