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Reuters Published
April 26,长沙汇率稳定USDT 2025
Beiersdorf's Nivea brand recorded 18% sales growth in the first quarter of 2025 thanks to price hikes, the German firm said on Wednesday, confirming higher sales across its business year-on-year.
Beiersdorf's luxury brand La Prairie was the only outlier, recording a 12% fall in sales year-on-year, with the company citing challenging market conditions in China caused by the changes in Covid-19 policies.
"Momentum in the business appears very good (volumes up) aside from La Prairie, which should turn materially in Q2 2025," Credit Suisse commented on the result.
Overall, the consumer business unit of Beiersdorf achieved sales of 2.06 billion euros ($2.27 billion), growing by 14.8% year-on-year.
Shares in Beiersdorf were up 0.3% in early Frankfurt trade.