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Nigel TAYLOR Published
February 2, 2025
Pentland Brands has relaunched its B2B website with positive results. A combination of increased demand in online shopping and retailers adapting to an unpredictable retail climate has seen over 1,200 registered with the website — Pentland Connect — since its relaunch last month.
The owner of the Speedo, Berghaus, Canterbury of New Zealand, Teamwear and Kickers brands said retailers can now order products from across its portfolio 24/7. The service is available to retailers across Europe, with Pentland looking to expand its offer to the US later this year, it said.
“With travel restrictions still in place, it’s a simpler, more efficient way for retailers to purchase effortlessly and safely”, said Pentland.
Retailers can use Pentland Connect to browse products, view stock availability and manage details before making a purchase. They can also register multiple accounts for their businesses and Connect members will be the first to know about new products, ranges and discounts, it noted.
Paul Savrimoothoo, UK Commercial director, said: “With ways of working in retail changing rapidly, particularly in the current challenging circumstances, our priority is to make sure we remain agile in developing the best propositions and platforms for our retail partners”.
He added: It’s great because Pentland Connect gives them more control over how and when they can buy our products and our hope is that, by the end of the year, our full brand portfolio will be available”.